Digital Marketing

Digital Marketing (also known as Data-Driven Marketing / Internet Marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing’s development since the 1990s and 2000s has changed Read More …

Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural“, “organic“, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site Read More …